The Toy Store Oxford Street The Grand Launch


The fun and games commenced as The Toy Store comes to life in London a few weeks ago and we got to witness all the fun at their Lunch. The Toy Store, the most successful toy retailer in the Middle East, has opened their doors to UK shoppers for the very first time; launching their inaugural European store on London’s Oxford Street.

We were invited down the ribbon cutting of the two story store and got to explore the wonders before the general public. It took us about 2 hours, maybe a little less to get round the whole top level of the store. Hayden thought Christmas came earlier he was mega impressed and so were Rovi & Myself. They had all of Hayden favourites, Marvel, Paw Patrol, Peppa Pig, Dream Works Dragons and many many more I couldn’t possibly name them all. Prices were decent too I managed to pick up 6 toys and even received a small gift with the purchase too.

The customer service from each one of the staff members were brilliant. It was like how they used to run old school The Gadget Shop, lots to do and play with so much interaction all around.

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Established in the UAE in 2004, The Toy Store has been designed with children’s development and learning at its core, and aims to offer shoppers both young and old a completely unique retail experience each and every time they visit the store.

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Encouraging children to completely lose themselves to their imagination, The Toy Store places a special emphasis on in-store entertainment and theatre, allowing children to play, interact with a host of well-loved characters, and enjoy live demonstrations when visiting the shop.

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Watching characters-come-to-life, demonstrations, competitions, live events and product launches, ensure that The Toy Store is always a dynamic and exciting and place to be! In addition to stocking many leading toy brands such as Disney, Marvel, Lego, Barbie, TY and Sylvanian Families to name but a few, The Toy Store will also play host to several less familiar ranges such as Bonnie & Pearl and Star Wars Shepperton Studios, along with an exclusive new Mr Men character, Mr Fun.

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The Toy Store is set to shake up the UK toy market, and aims to rival other well-established toy retailers with their original offering and in-store experience.

Where to find The Toy Store
The Toy Store Website
The Toy Store Facebook
The Toy Store Twitter


Thank you so much for inviting us down to the amazing launch The Toy Store, we had an amazing time. We used the voucher wisely and got Hayden bits for Christmas. The assistant that helped him choose was amazing, on point and knew his stuff.


Until Next Time… Charlotte x


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  1. Love the photos – looks like it was a very fun day! I haven’t been to a toy store in YEARS! It’s the sad reality of growing up but not having kids yet. Must go visit one soon x

  2. Love your photo’s looks like a child’s dream come true with all the toys.
    I love the look of the little car so cute.

  3. Eek this is right by my office, I pass it every day on my way in and out of Bond St station! I’m really excited that it’s open – the nearest other toy shop (other than Disney Store) is Hamley’s, having The Toy Store so close by will make Christmas shopping for my god-daughter much easier this Christmas!

    C x | Lux Life

  4. I am actually going to Oxford Circus as we speak so I will be sure to check out that tonight and let you know how it goes. Looks like you had a lot of fun.

  5. What an an amazing toy store experience. We will be sure to pop in when we are next in London.

  6. Oh this looks amazing! My little one would have loved that lifesize Playdoh guy! Amazing!! Hayden is such a cutie, this looks like any childs absolute dream come true! And the sylvanian families, omg so cute! xx

  7. Seems like a lot of fun was had. the store kind of reminds me of BIG.
    I would easily spend an hour exploring a toy shop like that 🙂

  8. Oh I love toy stores SO much! Hayden looks so excited bless him. Who can blame him!? Love the idea of kids being able to try out the toys in store too. Makes the whole shopping experience even more fun x

  9. The store looks massive. We only have one big store in our town and that’s Smyths. Matthew would be in heaven with some of these toys I see in the photos.

  10. we defiantly need a toy store like this in Leeds it looks amazing! I will be paying a trip here when I next go to London with my son, great pictures, it looked like a fun day