We are absolutely loving the Brand Angulus. Now Hayden is extremely steady on his feet I am only on the lookout quality for my little guys feet.
Not only are the shoes adorable the story behind them is awesome too!! Fancy a tiny Spring Summer 14 Sneak peek too? Who say’s I don’t love you guys?!
Once upon a time there was a school teacher … The story about Angulus begins with Willy Madsen. Or rather, it begins with Willy’s father who in 1904 opens a shoemakers workshop in Nørrebrogade in Copenhagen. Willy is a school teacher at first and quite content with his trade. It is only years later that he enters the story of his father’s company – it is Willy who in 1928 turns the shoe business upside down with the ergonomic Angulus shoe.
Willy develops the shoe in collaboration with doctors and physiotherapists. Lengthy discussions within the company about the special anatomy of both the shoe and the foot lead to the development of a last with a rounded toe. The innovation gives children’s feet room to thrive and allows a natural muscular development. Fashion conscious moms are shocked. They have rarely seen a shoe this ugly and can’t grasp the idea of this ergonomic nonsense. Children should wear nice little copies of their parents pointed shoes.
Unsurprisingly, the ergonomic shoe doesn’t sell well. Willy is disheartened, but one day his luck suddenly changes – as the story often goes. Willy’s luck is that he gets engaged to one of the great ballet stars at the time – the lovely Else Højgaard. The celebrity couple are seen in the papers’ glamour pages and that opens the doors to the distributors and turns Angulus children’s shoes into the talk of the town. And the same goes for Angulus shoes for women – although in this case the emphasis is still on the elegant expression. Willy always believed that his shoes should make a woman’s foot look beautiful.
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