What I See Project – When I Look In The Mirror

What I See Project

I am so proud and honored to announce that I am a part of something amazing! Today is my day to shout from the roof tops about what I see when I look in the mirror.
Background  Information
The What I See Project is the brainchild of the successful entrepreneur Edwina Dunn, who pioneered worldwide loyalty programmes like Tesco’s Clubcard. Her innate understanding of people led her to found this not-for-profit Project.
Even as a powerful role model in her own right, Edwina didn’t feel that she was being heard as much as men in the boardroom. This experience shaped her professionally and personally, so she established The What I See Project to celebrate the inspiring women from everyday life whose stories would otherwise go unacknowledged.

The project aims to provide a safe environment where women can share their struggles, achievements and inner thoughts, and express themselves freely through a website that appreciates them for who they really are. Throughout a year, The What I See Project aims to reach out to as many women as possible, from as diverse a range of locations and walks of life as possible.

Over the course of five weeks, from August 27 to October 1, The What I See Project will showcase over 100 unique female voices as part of an awareness campaign.
Ten short documentaries will be released, each one exploring the thoughts and feelings of a woman who has become an outstanding success in their particular profession. A film of these ambassadors will then be premiered on October 1 at The Science Museum.
100 communicators will share their answer to the question and help to publicise the What I See Project and its message. A diverse group of writers, editors, bloggers and communicators from fashion, science, business, politics, art, sport, feminism and motherhood will tell their inspiring stories. Additionally, any members of the public who share their story on the website during the five week period will be in with a chance of attending the event.
Through both ambassadors and communicators, the campaign will highlight real female role models, the everyday heroines whom other women can relate to and admire, and amplify voices that would otherwise go unheard.

What Charlotte See’s
When I got asked to take part in this campaign I felt so honored. The question was ‘what do you see when you look in the mirror?’ Gaaa this is a hard one for me – I don’t know what I see when I look in the mirror.  I usually see someone without makeup, messy hair, tired, wondering what adventures will take place today …. But I thought no Charlotte, come  on see deeper than that.
So I actually sat in front of the mirror and looked at myself while not looking at myself, does that make sense? properly not … I hardly ever make sense!

I saw  a mother at the start of a LONG journey of life.
I am in the process of starting my own business, running a rather successful blog, trying to keep my YouTube channel up-to-date which got all this started. Not to mention I never expected any of this to go in the direction it has but I am over the moon it has – Thank you! But not forgetting … (how could I) my number one role. Looking after my amazing 1 year old baby boy who melts my heart every single day.

My life journey has only just started and I’m so excited to see where it will lead. Have a look at the video below and see into my mirror.

My video – http://web.archive.org/web/20131113141318/http://whatiseeproject.com:80/story/what-do-you-see-when-you-look-in-the-mirror646

There are so many amazing women taking part in this campaign.
I would love for you to have a look at Jenny Gardiner at http://allinthegenes.wordpress.com she is also taking part. Have a look in her mirror and see what she see’s.

Thank you to the What I See Project Team for including me in this experience.

Where to follow the project.
Hashtag for campaign #whatiseecampaign
Lotte xo 
Keep in touch: Twitter | Facebook | Instagram 
Find my Disclaimer
Port Avenue – Quality Designer Clothes For Kids 
If you would like to find out more about advertising on this blog, click HERE

Check Also

Then There Were Four… Pregnancy Announcement

That’s right ladies and gents We’re expecting… Berice Baby #2 We are so excited to …


  1. What a great project and you should be proud of what you see! x

    • Thank you so much Katie. It’s pretty darn amazing isn’t it. You can join in too if you want – I’m sure everyone would love to know. I would like to know what you see

      Lotte xo